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Privacy Policy

Effective Date: April 1st, 2019

This describes Honma Golf’s Privacy Policy. This Privacy Policy applies to consumers and visitors of the Honma Websites in the United States only.

Honma Golf values your privacy, and wants you to feel secure visiting our websites and purchasing products from us. Our Privacy Policy describes our practices and governs the use of personal information we collect from you or about you through the Honma websites. It applies to all Honma owned and controlled websites, mobile sites and apps, including the site you are on. We use your information based on your consent to our practices. Your use of this website indicates that you agree to our collection, disclosure, and use of your information as described in this Privacy Policy. 

Should we make any substantial changes in the way we collect and/or use any personal information we will amend this Privacy Policy, and we may email you to notify you of such changes, and your continued use of any Honma Golf Websites constitutes your consent to the amended Privacy Policy.

In this Privacy Policy, “personal information” means any information that can be used to identify you.  This includes, without limitation, your name, address, telephone number, email address, IP address, date of birth, gender, nationality, occupation, personal identification or passport details, golf scores, handicap and other golf-related information, golf club membership, golf product preferences, golf club fitting specifications, photographs, video, preferred communication methods, payment information, and any other types of information that you choose to provide to us or that we may collect about you through other public sources.

Honma collects personal information because it is necessary to enable us to deliver products and services.  For example, if you order a product, we need to have information such as your billing address, product choice, delivery information, and payment processing information.  Your personal information also helps us communicate with you about our latest products, special offers, sweepstakes, and other information and events you might like to know about, if you so choose. 

We also collect your personal information to help us design, deliver operation of, and tailor your experience on the Honma Websites and Apps.  We may also correlate the personal information you have provided with information from other sources, which may help us to develop a more targeted user profile concerning you and/or your demographic information.  For example, if you provide us with your personal information, we may cross-check that against information that might otherwise be available through entities with whom we have a business relationship in order to develop a more in-depth demographic profile of you. Social media websites may provide us with information about you. We may also process personal information to target specific items of interest to you. When you have given us permission, we might authorize other companies to contact you directly. For example, if you register online we might give you the option of receiving marketing information from trusted business partners.

When you sign-up to receive marketing communications from us, we ask for your name and e-mail address.

What Information We Collect

Whenever you register a Honma product, send us an email, purchase a product from a Honma Website, register on one of the Honma Websites, enter a contest, sweepstakes, or other promotion, submit data through one of our applications, call our customer service department, subscribe to one of our newsletters, interact with us via a social networking service, or otherwise transmit information via any of the Honma Websites, Honma may obtain and collect your personal information, such as the following, without limitation:

  • Your first and last name
  • Your contact details, including your postal address, telephone number, and email address
  • Your game performance data, including your golf scores, and club preferences

Information We Collect Automatically

We do not automatically collect your home address, email address, telephone number, and product preferences unless you voluntarily input this information, such as when creating an account, placing an order, or when you submit questions or comments, request information, or participate in online surveys, contests, promotions or other activities.  However, the Honma Websites collect certain information automatically and store it in log files by using cookies and other automated technologies.  For more information on our use of cookies, please see below in the “Cookies” section of this Privacy Policy.

In addition to any personal information or other information that you choose to submit to the Honma Websites, we and our third-party service providers (including content and analytics providers and advertising companies) may use a variety of technologies that automatically or passively collect certain information whenever you visit or interact with the Honma Websites or one of our advertisements or other content elsewhere online (“Usage Information”).  Usage Information may include the browser you are using, the URL that referred you to the Honma Websites, all of the areas within the Honma Websites that you visit, and the time of the visit, among other information.  Our systems may also automatically gather information about the search terms you use on the Honma Websites and the links you select from within the Honma Websites to other areas of the Web or elsewhere online.  In addition, we may collect your IP address or other unique identifier of your computer, cell phone, or other device used to access the Honma Websites (collectively referred to as a “Device Identifier”).  A Device Identifier is a number that is automatically assigned to your computer, your cell phone, or other device used to access the Honma Websites, and our computers identify your device by its Device Identifier.  Usage Information may be non-identifying or may be associated with you and therefore identifiable.  Whenever we associate Usage Information or a Device Identifier with you, as an individual and identifiable person, we will treat it as personal information.

Chat Rooms and Forums

The Honma Websites may now or in the future include chat rooms, forums, message boards, and/or news groups. Any information that is disclosed in these areas becomes public information. You should exercise caution before disclosing your personal information via these public venues, which you do at your own risk. If you do so, you may receive unsolicited emails or "spam" from others. Honma cannot safeguard the privacy of personal information that is disclosed online in this manner.

Computer Profiles

Honma may also collect and accumulate other anonymous data that helps us understand and analyze the Internet experience of our visitors. For example, we may accumulate visitor data relating to referring domain names, the type of browsers used, operating system software, screen resolutions, color capabilities, browser plug-ins, language settings, cookie preferences, search engine keywords and JavaScript enablement. If you do not register on one of the Honma Websites, none of this information is personally identifiable.

Children's Online Privacy Protection

Our sites are not created for children. We do not believe children are interested in our sites, and do not knowingly collect information from children under 16. If you are a parent or guardian and think we have information about your child who is under 13, please contact us

Use of Cookies

Our browser software includes a feature called "cookies." If enabled, cookies may store small amounts of data on your computer about your visit to any of the Honma Websites. Cookies assist us in tracking which of our features you visit most often and what content you may have viewed during past visits. When you re-visit the Honma Websites, cookies can enable us to customize our content according to your preferences. We may use cookies to:

  • keep count of return visits to the Honma Websites
  • accumulate and report anonymous, aggregate, statistical information on website usage
  • deliver content and advertising specific to your interests or past viewing history

You can also disable cookies. By modifying your browser preferences, you can accept or reject all cookies, or request a notification when a cookie is set.

Use of Web Beacons

The Honma Websites and certain emails sent to opt-in consumers contain electronic images (called "pixels", "transparent GIF files", or "web beacons") that allow us and our advertising partners to view and access cookies. In general, any electronic image viewed as part of a web page, including an ad banner, can act as a web beacon.  A web beacon is a transparent graphic image placed on a web page or in an email, which indicates that a page or email has been viewed or that an email has been forwarded.  In some cases these files are provided by our online management partner. These files enable our online management partner to recognize a unique cookie on your web browser, which in turn enables us to learn which advertisements bring users to the Honma Websites. The cookie was placed by us or by another advertiser that works with our online management partner. We may also include web beacons in HTML-formatted newsletters and other emails containing graphics that we send, so we may count the number of newsletters and emails that have been opened and read. 

Advertising and Online Tracking

We may also use the web beacon and cookies to monitor your online behavior and interests on the Honma Websites and communications from Honma to tailor advertisements and other communications shown and sent to you to market our goods and services. With both cookies and web beacons, the information stored by the web beacon or cookie does not contain your name, address, telephone number, or email address. Our systems do not recognize browser “Do Not Track” signals, but several of our service providers who utilize these cookies and other tracking technologies on the Honma Websites enable you to opt out from receiving this type of advertising. We also provide you with tools to opt out of receiving marketing communications from us or certain transfers of your information. Please see the “Cookies” section of this Privacy Policy for more information.

Use of IP Addresses

Honma does not store or record the Internet Protocol ("IP") addresses of visitors to the Honma Websites for marketing purposes, although we may store IP addresses in server logs for features such as to keep your shopping cart active, for system maintenance purposes, or to store the source location whenever someone provides Personal Information. An IP address is a number assigned to your computer whenever you access the Internet. An Internet Service Providers ("ISP") typically assigns a random IP addresses at the time of your dial-up. For local area network ("LAN"), DSL, or cable modem users, an IP address may be permanently assigned to a particular computer. We cannot determine your identity solely based upon your IP address. Your IP address can, however, reveal what geographic area you are connecting from, or which ISP you are using. Finally, other websites you visit have IP addresses, and we may collect the IP addresses of those websites and their pages, but these IP addresses are never associated with Internet users.

How We Use the Information We Collect

Honma may use your personal information in the following ways:

  • to enable us to respond to you generally, or to process, validate and verify requests and/or purchase orders
  • to perform any services requested by you
  • to compile and/or distribute aggregate information about our website users and aggregate usage patterns
  • to provide website design providers with useful information for improving our websites and developing new features and services that meet your needs
  • to tailor your experience on the Honma Websites and our communications with you, showing you content and sending you information we think might interest you or altering the content and our communications according to your personal preferences and interests
  • as part of an online employment application to evaluate your qualifications only


How We Share Your Information

We may share information with third parties who perform services on our behalf. For example, we may share information with vendors who send emails for us or process orders.  We may also share information with companies that operate our websites or run a promotion. You can contact us if you want to learn more about how our service providers use your information.

We may share information with our business partners. For example, we may share information with third parties who co-sponsor a promotion. These partners may send you information about events and products by mail or email.  For example, we will share your information with operators of co-branded websites that offer merchandise to you. We will also share your information with trusted third parties in whose products or services might be of interest to you or for joint promotional purposes.

We may share information with third parties for their marketing purposes. These third parties may include our retail partners. These third parties may also share your information with others. These third parties may use the information for their own marketing purposes or the marketing purposes of others. This may include the delivery of interest-based advertising. Third parties’ use of your information is governed by those parties’ privacy policies.

We will share information we have to in order to comply with the law or to protect ourselves. For example, we will share information to respond to a court order or subpoena. We may share it if a government agency or investigatory body requests. We might share information when we are investigating potential fraud.

We may share your personal information and other data with businesses controlling, controlled by, or under common control with Honma.  If Honma is merged, acquired, or sold, or in the event of a transfer of some or all of its assets, Honma may disclose or transfer your personal information and other data in connection with such transaction.  You will have the opportunity to opt out of any such transfer if, according to applicable data protection laws, it will result in the handling of your personal information in a way that differs materially from this Privacy Policy.  

Aggregate Information

Honma may share aggregate statistical information with business partners, sponsors or other third parties. For example, we may tell an advertiser that X number of visitors visited a certain area on the Honma Websites, or that Y number of men and Z number of women filled out registration forms.  Such information will not be treated as personal information.

Unsolicited Emails Received by You

Honma does not send unsolicited bulk emails to anyone who has requested that we do not contact them. We send our newsletters only to those who have subscribed to receive them. If you have inadvertently received one of our newsletters or other marketing communication, or if you simply wish to stop receiving them, please follow the "unsubscribe" instructions contained in each newsletter or send a request to be unsubscribed to

Opting Out of Marketing Emails 

You can opt out of marketing emails by following the instructions in any marketing emails you receive. You can also opt-out by sending us an email. To request changes to or to review your information, please send us an email. You may also log into your account and change your settings. Even if you opt out of getting marketing messages, we will still send you transactional messages. These include responses to your questions.

Controlling Tools On Your Mobile Devices 

You can turn off the GPS locator or push notifications on your phone.  Each push notification has an “unsubscribe” link.

You Are Able to Control Your Personal Information

We are committed to providing you with control over your personal information.  To the extent allowed by applicable law, you have the right to request a copy of your personal information that we maintain in our systems and databases and, where appropriate, request that we update, correct, or delete your personal information, or that we no longer contact you.  Please be aware that it is not always possible to completely delete, erase, or comply with your request with respect to all of your personal information from or in our systems and databases without some residual data backups because we still need to process your personal information for the purpose the data was originally collected, or we need your information to comply with legal obligations, perform contracts, resolve disputes, and for other legitimate reasons.  We are also unable to delete your transactional data related to your purchases and returns because we need to keep these records as long as required by the applicable law.  If we are precluded from honoring your request for erasure of your personal information, we will inform you of the reasons for the rejection.  We will process all the requests within one month of receipt or within such other time as specified by applicable law.  Please submit your requests to

You have the right to request us to stop processing your personal information for marketing purposes, commonly known as opt-out requests.  If you wish to opt-out of our use and/or disclosure of your personal information, other than to process any purchase orders and communicate with you about your account, you will have the option to do so when you first submit your personal information via the Honma Websites.  You are opting into receiving marketing communications from Honma if you check the box stating that you want to receive emails or marketing communications from Honma Golf, and you are opting out if you leave the box unchecked.  At any time thereafter, If you wish to opt out or amend or delete any personal information you have previously provided without opting out, please send us a message at  We will endeavor to provide a simple way to review, correct, update or remove personal information you have given us.  If you wish to stop receiving a Honma newsletter that you have previously subscribed for or any other marketing communications, please follow the "unsubscribe" instructions contained at the bottom of each newsletter or email.

Retention of Your Personal Information

Your personal information may be retained by Honma for as long as the purposes for which the personal information was collected continue and require so, or if the retention is necessary for our legal or business purposes.  For example, we may need to retain your personal information if we need to defend a legal claim or in case of a dispute.  In addition, we retain the right to keep non-identifiable information related to your game performance, use of Honma products and/or applications for research and development purposes to improve our products and your user experience.  We will keep your personal information shared by you for direct marketing purposes until you notify us (by opting out) that you no longer wish to receive marketing materials from us. 

Your California Privacy Rights

California residents are entitled once a year to request and obtain certain information regarding our disclosure, if any, of personal information to third parties for their direct marketing purposes during the immediately prior calendar year.  As set forth in this Privacy Policy, we comply with this law by offering our visitors the ability to tell us not to share their personally identifiable information with third parties for their direct marketing purposes. To make such a request, consistently exercise your opt-out choice whenever you provide personally identifiable information to us or send us an email at  You must use the website address for this website as the subject line, and include your full name, e-mail address, and postal address in your message.

Canada Privacy rights

Transfer of Your Information to the United States: If you choose to provide Honma with your information, you consent to the transfer and storage of that information on our servers located in the United States.

Any questions or concerns regarding the use or disclosure of your information should be directed to Honma by sending us an email at  We will investigate and attempt to resolve complaints and disputes regarding use and disclosure of your information in accordance with this Privacy Policy.


We use industry standard security measures to protect our sites. We store information for as long as necessary to carry out the purposes described here. We will also store information for as long as we are required to legally.

While we use reasonable security measures, we cannot guarantee that the Internet or your mobile device will be completely secure. We encourage you to take steps to protect yourself online, including ensuring that any online account information you have remains secure. For example, do not share your password with other people.

Contact Us 

If you have any questions about this Policy, please email us at
You can also write to us or call us at:
Honma Golf
Attn: Legal
6023 Innovation Way, Ste 100
Carlsbad, CA 92008

Privacy Policy Updates 

From time to time we may change our privacy practices. The latest version of this policy will be posted here. If there is a material change to this policy that we wish to apply retroactively, we will notify you by email.