Honma Golf Co. Ltd.
Privacy Policy
Effective: February 1, 2024
Last updated: February 1, 2024
This Privacy Policy describes how Honma Golf Co. Ltd. (“Honma,” the “Company,” “We,” “Us,” or “Our”) collects, uses, discloses, and safeguards your Personal Information. This Privacy Policy applies when You interact with Us by visiting the Honma website (“https://us.honmagolf.com”); participate in Our events, promotions, offerings, or partner activities; or interact or communicate with Us as part of Our marketing practices or outreach. We offer a variety of products and services (collectively, the “Services”). As part of providing the Services, We collect and receive information in a variety of ways, including information on Our websites, from Our organizational customers and potential customers, and from individuals that use the Services.
For the purposes of this Privacy Policy, Honma is a controller (i.e., responsible party) of Your Personal Information. By using the Services, You agree to the collection and use of information in accordance with this Privacy Policy.
California Consumer Notice of Collection
This Notice of Collection is provided to all California consumers subject to this Privacy Policy. You can access specific topics in this Privacy Policy by clicking on the relevant links below:
The types of Personal Information We collect about You depends on how You interact with Us. “Personal Information” refers to information that identifies, relates to, describes, or can be associated with You. Depending on the Services You use, the following are the categories and specific types of Personal Information that We may collect:
Contact Information/Identifiers, including email address, first name and last name, phone number, postal address, username, password, business contact information, or other similar identifiers.
Device Information and Other Unique Identifiers, including device identifier, internet protocol (IP) address, or similar unique identifiers.
Internet or Other Network Activity, including browsing or search history, and information regarding Your interactions with Our websites, mobile applications, emails, or advertisements.
Geolocation Data, including information that permits Us to determine Your location, such as if You manually provide location information or enable Your mobile device to send Us precise location information.
Payment Information, including credit or debit card number, or other financial information.
Inferences, including inferences drawn from or created based upon any of the information identified in this section.
Sensitive Personal Information (where permitted and in accordance with applicable law). Of the information listed above, racial or ethnic origin, username, and password are also Sensitive Personal Information.
The provision of the Sensitive Personal Information listed above is voluntary. In certain instances, We will not be able to process Your request for Our Services without the requested Personal Information.
We collect Your Personal Information in the following ways, pursuant to applicable law:
Directly from You, when You use Our Services, register for an account, contact Us, respond to a survey, sign up to receive emails, text messages, and/or postal mailings.
Through Our Use of Cookies and Other Automatic Data Collection Technologies, when You visit Our websites, use Our mobile applications, open or click on emails We send You, or interact with Our advertisements. We or third parties We work with automatically collect certain information using technologies such as cookies, web beacons, clear GIF, pixels, internet tags, web server logs, and other data collection tools. For more information, please see the “Cookies and Similar Tracking Technologies” section below.
From Our Third‑Party Partners, including from third parties that We have partnered with to provide You the Services that You have requested from Us.
Other Sources, including publicly available sources.
The Company may use Your Personal Information and, in limited instances, Your Sensitive Personal Information, for the following business purposes (“Processing Purposes”) associated with Our general business operations. We may collect Your Personal Information:
To provide and maintain Our Services, including to monitor the usage of Our Services, to manage Your registration as a user of the Services, to process payments and send notifications to You related to Your account, and to enable You to access and use Our websites.
To communicate with You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation; to attend and manage Your requests to Us; to offer You personalized advertisements, which You may be able to opt out of as explained in the “Your Choices” section; to send marketing and promotional materials, including information relating to Our products, Services, sales, or promotions or those of a third party; and to provide You with news, special offers and general information about other goods, services and events which We offer that are similar to those that You have already purchased or enquired about unless You have opted not to receive such information.
For marketing and promotional purposes: To show You advertisements for products and/or services tailored to Your interests on social media and other websites.
For business transfers: To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by Us about the users of Our Services is among the assets transferred.
For analytics and administration of Our website and Services: To administer, maintain, evaluate and improve Our Services, products, services, marketing and Your experience; and to conduct research and analytics related to Our website and Services, including data analysis, identifying usage trends, and determining the effectiveness of Our promotional campaigns.
For core business functions: To manage Our business operations, perform Our obligations and exercise Our rights under any agreement that You or Your organization has with Us, including the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Services; and for other purposes with Your consent, or as otherwise permitted or required by applicable law.
For compliance with legal obligations: To comply with Our legal or regulatory obligations, to establish or exercise Our rights, and to defend against a legal claim.
For security and fraud prevention: To detect, investigate, prevent, or take action regarding possible malicious, deceptive, fraudulent, or illegal activity, including fraudulent transactions, attempts to manipulate or violate Our policies, procedures, and terms and conditions, security incidents, and harm to the rights, property, or safety of Honma and Our users, customers, employees, or others.
Use of Your Sensitive Personal Information
With regard to Sensitive Personal Information, We only use Your Sensitive Personal Information to provide You with the requested products or Services and to administer Your account.
In addition to the specific situations discussed elsewhere in this Privacy Policy, We may disclose information in the following situations, as permitted by applicable law:
We use cookies and similar tracking technologies, including pixel tags or web beacons (collectively, “cookies”), to store certain information and track the activity on Our website through Our Services. We also permit third parties to use cookies and similar tracking technologies to collect information about Your use of Our website or Services. The information collected by these tracking technologies may include (a) Your internet protocol (IP) address, unique device identifiers, location, browser type, and Internet service provider information (“Technical Data”); (b) information about when and how You access and use Our website or Services, such as the domains You visit, what features You used and for how long, the website that referred You to Us, and date/time stamps associated with Your usage (“Usage Data”); (c) information about the device You use to access the website or Services, such as device type, device ID, and device/browser settings (“Device Information”); and (d) location of the device used to access the websites or Services derived from GPS or Wi-Fi use (“Location Information”).
We differentiate between cookies that are essential for the technical features of the Services and optional analytics and tracking cookies.
Cookie Type |
Description |
Essential Cookies |
These are cookies that the Services need in order to function, and that enable You to move around and use the Services and features. Without these essential cookies, the Services will not perform as smoothly for You as We would like them to and We may not be able to provide the Services or certain services or features You request. Examples of where these cookies are used include to determine when You are signed in, to determine when Your account has been inactive, and for other troubleshooting and security purposes. |
Analytics Cookies |
Analytics cookies allow Us to understand more about how many visitors We have to Our Services, how many times they visit Us, and how many times a user viewed specific pages within Our Services. Although analytics cookies allow Us to gather specific information about the pages that You visit and whether You have visited Our Services multiple times, We cannot use them to find out details such as Your name or address. We use Google Analytics. For more information about Google Analytics, please refer to “How Google Uses Information From Sites or Apps that Use Our Services,” which can be found at www.google.com/policies/privacy/partners/, or any other URL Google may provide from time to time. |
Advertising Cookies |
Depending on Your location and in certain circumstances, Honma may work with third‑party online or mobile network advertisers that use cookies to help Us manage advertising and measure its effectiveness. These cookies enable third-party ad networks to recognize a unique cookie on Your computer or mobile device and may be placed by Us or Our network advertising firm that works with Our third-party network advertiser. The information that is collected and shared by cookies may be linked to the device identifier of the device You are using to allow Us to keep track of all the sites and mobile applications You have visited that are associated with the ad network. This information may be used for the purpose of targeting advertisements on the Honma Services and third‑party sites or mobile applications based on those interests. |
We will retain Your Personal Information only for as long as is necessary for the legitimate business purposes set out in this Privacy Policy. The specific periods for which We keep information about You vary depending on the nature of the information, why We need it, and whether the Personal Information is de-identified. We also consider the minimum necessary retention period prescribed by applicable laws, recommended by industry standards, and stated in contracts and other legal obligations.
We are based in the United States. If You are located outside of the United States, You should be aware that Your Personal Information may be transferred to, stored, and processed in a country other than the one in which it was collected, including the United States, and the laws may be less stringent than the laws in Your country. Where required by applicable law, We will provide appropriate protections for Personal Information transferred to the United States, including by implementing appropriate contractual controls.
Our website and Services are not intended for anyone under the age of 13. We do not knowingly collect or maintain Personal Information from anyone under the age of 13. We do not knowingly sell the Personal Information of minors less than 16 years of age. If We learn that We have collected Personal Information from persons under the age of 13 through Our website or Services, We will take appropriate steps to delete this information.
Our website and Services may contain links to websites, content, or services owned or operated by third parties. Please note, We have no control over the privacy practices of websites or services that We do not own. We encourage You to review the privacy policies of any third-party website or application for details about what information is collected and how it is used and/or disclosed.
Honma generally recognizes commercially recognized opt-out preference signals (e.g., Global Privacy Control). Recognition of this signal applies only to the specific device and/or browser that communicates the signal and does not cross over to all devices/browsers You use to access the Services.
The security of Your Personal Information is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Information, We cannot guarantee its absolute security. In the event that We are required by law to inform You of a breach to Your Personal Information, We may notify You electronically, in writing, or by telephone, if permitted to do so by law.
Our website may permit You to create an account. When You do, You will be prompted to create a password. You are responsible for maintaining the confidentiality of Your password, and You are responsible for any access to or use of Your account by someone else that has obtained Your password, whether or not such access or use has been authorized by You. You should notify Us of any unauthorized use of Your password or account by using one of the methods listed below under “Contact Us.”
You may be able to make the following choices regarding Your Personal Information:
Data Subject Rights
If You are a resident of California, You may have the following rights:
Please note that many of the above rights are subject to exceptions and limitations. Your rights and Our responses will vary based on the circumstances of the request. If You choose to assert any of these rights under applicable law, We will respond within the time period prescribed by such law. In some cases, We may limit or deny Your requests to access or delete Your information. This may occur because the law permits or requires Us to do so, or if We are unable to adequately verify Your identity.
Please note that We must be able to verify Your identity to make sure You are the person about whom We have collected Personal Information or an authorized representative. Depending on the type of request, We may conduct the verification process by email or phone using information that matches Our records. The information You must provide as part of the verification process may include: name, contact information (such as email address or phone number), relationship with Us, and residency. We may also ask for additional information as needed based on Your relationship with Us.
You may also designate an authorized agent to submit a request on Your behalf to access or delete Your Personal Information. To do so, You must (1) provide that authorized agent written and signed permission to submit such request, and (2) verify Your own identity directly with Us. Please note, We may deny a request from an authorized agent that does not submit proof that they have been authorized to submit such request.
To submit a request to exercise any of these rights, if You are a California resident, You can contact Us:
By email: support@honmagolf.com
By mail: 6023 Innovation Way, Suite 100, Carlsbad CA 92009
By telephone: 1-844-476-4653
We may update Our Privacy Policy from time to time to reflect changes to Our practices, technology, legal requirements, and other factors. When changes are made to this Privacy Policy, they will become effective immediately upon posting. We will notify You of any changes by posting the new Privacy Policy on this page.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. You can check the date at the top of this page to see when this Privacy Policy was last revised. To the extent that this Privacy Policy changes in a material way, the Privacy Policy that was in place at the time that You submitted Personal Information to Us will generally govern that information unless We receive Your consent (express or implied) to the new Privacy Policy where and as required by applicable law.
If You have any questions, comments, or complaints concerning Our privacy practices, or, where required by law, if You would like to submit a request based on a right listed in this Privacy Policy, please contact Us at the appropriate address below. We will attempt to respond to Your requests and to provide You with additional privacy-related information.
By email: support@honmagolf.com
By mail: 6023 Innovation Way, Suite 100, Carlsbad CA 92009
By telephone: 1-844-476-4653