Honma Launches Premium Club Fitting Experiences Across North America CARLSBAD, Calif. — Iconic equipment brand Honma Golf, leaders in holistically-crafted premium golf clubs, is proud to announce new club fitting experiences with strategic partnerships at leading golf destinations as well as luxury mobile experiences in select markets across North America. Exclusive fitting destinations, dubbed the Honma Experience, have opened recently at Reunion Resort & Golf Club in Orlando, Florida; Ko Olina Golf Club in Oahu, Hawaii; and The Golf Performance Project, Victoria in Victoria, British Columbia, Canada. Each new Honma Experience fitting and retail location showcases the company’s elevated approach...

TR20 products deliver beautifully crafted speed across player-driven club solutions CARLSBAD, CALIFORNIA / SAKATA, JAPAN – Honma Golf officially announced the release of its all-new Tour Release product line, the company said Monday, January 20. The new TR20 line includes two different drivers and two sets of irons, with new fairways, hybrids and additional iron models to come later in 2020. TR20 provides fast, tour-level performance with uncompromising Honma craftsmanship to a wide range of golfers who seek premium performance. The new TR20 drivers are Honma’s most technologically advanced product to date, featuring a nearly-total carbon body and a fast...

The world’s most premium golf clubs receive a stunning redesign CARLSBAD, CALIFORNIA / SAKATA, JAPAN – Honma Golf officially announced the release of its all-new BERES, the company said Thursday, December 5. The line includes drivers, fairways, hybrids and irons for both men and women available in Honma’s iconic 2,3,4 or 5 star grade options. The new BERES line is the pinnacle of Honma craftsmanship and clubmaking and is without equal in the golf industry. BERES club heads offer an uncompromised level of detail and are holistically designed with super-premium ARMRQ (pronounced AR-MARK) shafts to provide the golfer with outstanding...

The new game-improvement family provides pure Honma craftsmanship to all golfers CARLSBAD, CALIFORNIA – Honma officially launched its new game-improvement XP-1 product the company announced Thursday, September 19.  The full line of product includes drivers, fairway woods, hybrids and irons for both men and women bringing legendary Honma craftsmanship to golfers across a wide range of skill levels. Honma master craftsmen designed XP-1 club heads and shafts holistically in Sakata, Japan. The entire club is beautifully designed and precisely engineered to improve performance. XP-1 drivers feature an inspired playing position appearance and the industry’s lightest carbon crown which enables Honma...

Strategic Advisor Mark King accepts a new role outside the company For press inquiries, please contact Brad Holder (bradholder@honmagolf.com) or Preston Toulon (prestontoulon@honmagolf.com) CARLSBAD, CALIF – Honma Golf is pleased to announce the promotion of Executive Vice President John Kawaja to President, North America. Kawaja will lead the North American team in addition to his roles leading global product and sports marketing. Per an announcement from Yum Brands, Strategic Advisor Mark King has accepted a new role as Chief Executive Officer of Taco Bell. King was instrumental in several major North American Honma projects, including the relocation of headquarters from...

Tour-validated long irons now available in a full set CARLSBAD, CALIFORNIA – The new T//World-X irons have officially launched in the United States, Honma announced Wednesday. TW-X irons were extended into a full set offering after the long iron received rave reviews from top PGA TOUR players. The new TW-X irons were born from a Honma prototype utility iron called the TW-U that was available in 2, 3, 4 and 5 irons. The iron was seeded on the PGA TOUR starting last year and was put in play by multiple tour professionals almost immediately. After receiving performance validation from the...