In North America, Honma is recognized for the exacting craftsmanship and exquisite design of its coveted lines of hand-constructed premium Japanese golf clubs. In this part of the world, though, many people don’t realize that Honma is an extremely prestigious brand globally, and its accessories and apparel are iconic status symbols in many countries around the world.   You see that elegance and uncompromising construction in the beautiful collection of golf bags Honma offers. From the BERES Black Cart Bag (named one of the Best Golf Bags of 2023 by Golf Digest) to the ultra-premium all-Japanese leather Iconic Leather Premium Cart...

You need versatility at the long end of your set because you’re going to face unexpected types of lies on the golf course and shots that require different types of ball flight. This means you will need fairway woods and hybrids that fill the distance bridge between your driver and longest iron, in even increments. That’s important so you can take a full swing, no matter how far away your target is (within that range).   But you also need to be mindful of choosing fairway woods or hybrids that look best to your eye, produce the easiest ball flight...

As you shop the market for a new set of irons, keep several things in mind. Ideally you want to stand over clubs that inspire visual confidence in you. After all, positive swing thoughts lead to solid-feeling shots. Feel is one of those elusive things that you know it when you’re experiencing it, but it’s almost impossible to put into words. When you find that iron set that gives you satisfying feel on almost every shot, you know that’s the iron set for you.   Next, you want a set that performs well for your swing speed, launching shots off...

The most popular golf balls on the market are excellent, but they’re also pricey. And, in all honesty, there are throngs of other balls on the market that perform equally or better. The best of them – and the newest available in America – may well be Honma’s TW-X and TW-S. They deliver top-tier ball speed, spin and overall performance, all at just $36 per dozen.    And, let’s face it. We know exactly what we want from a golf ball. Great ball flight, accuracy, feel around the greens and durability. These balls deliver on all counts and might just...

If you’re in the market for fresh wedges, Honma has an enticing new option. The T//World W5 offers something to every type of player. It has a slightly larger head size that boosts forgiveness as it enlarges the sweet spot, and is designed to generate plenty of backspin.    Three sole options provide ideal turf interaction. The I Sole features slight trailing-edge relief across the back, for full sole performance with cleaner turf interaction on your takeaway and impact. Its three lower loft options have low bounce – perfect for tight turf and packed sand traps, while a 54-degree loft...