Honma’s BERES line is among the most luxury-oriented in golf, at roughly $40,000 per set (depending on shaft options and the number of clubs ordered). Globally, BERES clubs have become status symbols. The line's 5-Star models have been the choice for royalty, presidents, stars, and the ultra-wealthy all over the world.
The new BERES Aizu and Black collections continue the proud heritage of past luxurious Honma lines, with two bold twists on clubhead aesthetics.
BERES Aizu ushers in the next chapter in a storied history of the very finest holistic craftsmanship, designed in collaboration with Japanese Aizu artisans. The line’s incomparable beauty houses unmatched strength, innovation and performance. Dating back to 1590, Aizu paintings represent Honma’s Japanese heritage and tradition. With Aizu’s signature red and ornate gold accents, BERES Aizu encompasses Takumi expertise as well as the industry’s most technologically advanced construction in a golf club collection.
BERES Men’s AIZU - https://us.honmagolf.com/collections/beres-aizu
BERES Ladies AIZU - https://us.honmagolf.com/collections/beres-aizu-ladies
BERES Black offers sleek elegance that stands out on the course, plus Honma’s timeless design. Its beautifully shaped drivers, fairway woods, hybrids and irons efficiently transfer energy and generate consistent ball flight. Each clubhead is coated with a jet-black PVD process for a striking finish.
BERES Black - https://us.honmagolf.com/collections/beres-black
BERES is simply the world’s most premium golf club line. Golfers lucky enough to play it appreciate the impeccable detail and craftsmanship; and treasure the prestige and status that comes with having BERES in their bag. They also want the best-possible performance from their clubs to increase distance, forgiveness and their enjoyment of the game.
BERES provides the highest level of legendary Honma craftsmanship, holistic design and precision lightweight shaft making. Designed and produced only by the venerable clubmaker’s most experienced Takumi (expert Japanese craftsmen) with an unparalleled beauty and exceptional performance, BERES is geared to help golfers generate needed speed while also producing more consistently straight and accurate ball flight. From the super-premium 2- and 3-Star BERES lines, to the ultra-premium 4- and 5-Star offerings with more exotic shaft materials, precious metal details and jewelry-like aesthetics, BERES’ uncompromised detail provides golfers with outstanding performance and beauty beyond comparison.
One of the hallmarks of Honma’s legacy as an industry-leading clubmaker is its holistic approach to creating the golf club in Sakata, Japan. This includes the famously hand-rolled performance-driven shafts that utilize high-strength, lightweight materials typically reserved for applications in aerospace manufacturing. Like a sword used in fencing, the Honma shafts flex but recover more quickly back to the original shape – producing unprecedented stability and swing speed.